Booking a trip has become faster, more accessible and highly efficient through mobile devices. Comparing fares, making reservations, planning and receiving notifications of changes in our itineraries are processes that are now considered native to the mobile experience. Younger audiences have developed a growing expectation for mobile services to be readily available for all aspects of everyday life. The Apple-registered tagline, ‘There’s an app for that’, vividly illustrates market expectation.
Disintermediation in business
Mobile technology has changed the way we communicate, work and spend our leisure time. As a result, it has disrupted established business models in a number of industries. Supply chain management specialists have seen substantial parts of their business models become disintermediated by the latest app hype. Travel agents have seen a large portion of their business move to apps, which are now becoming market regulators that set the industry standard. Other industries have also moved a significant proportion of their transactions from brick-and-mortar shops to apps.
As with many other aspects of our lives, educational institutions seem to be adopting mobile learning solutions. Decision makers are clearly influenced by the results of app-based interactions in other industries, projected learner engagement and data mining opportunities. Some of these positive outcomes come from a more inclusive approach to learning called ‘gamification’. Approaching any learning experience as a game is claimed to augment learner engagement, motivation and finally, educational achievement. The adoption of app-based learning is core to this process.
Though some schools and a large portion of the parent community seem reluctant to adopt the latest trends in digital education, switching to digital is not just about increasing profits. The investment might only be marginally acceptable to the budget and many students and parents are not yet in line (but are progressively becoming) with the latest BOWD (Bring Your Own Device) policies. Additionally, the majority of digital learning tools have not matured within the classroom setting to the extent to which they integrate seamlessly with the overall learning experience.
Switching to digital is predominantly about claiming virgin fertile ground. When learners are ready for the digital hype, those who will stay afloat in what is becoming a versatile market will be the ones who invested in digital solutions early on. Now is the time to think about integrating an app with your learning solutions to stay ahead of the competition.
Build it and they will come.
by George Theodoropoulos, Production Editor, hyphen SA